Launch & beyond

11. Launch

We have lift-off! As your launch plan is executed you’ll want to keep track of key milestones, monitor performance, and track stakeholder and user feedback, to ensure you stay on course for success. 

Whether this involves delving deep into analytics or thinking about how you continue to innovate and evolve going forward, the following will help:

12. Iterative Evolution

Your digital strategy doesn’t end with the launch of your solution - in fact it’s just the beginning! Now’s the time to test and learn, uncovering any areas for improvement through expert reviews, A/B and multivariate testing, user testing and more to support the continued evolution of your digital strategy. 

See how you can keep moving your project forward with these key articles:

Where next?

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