Success in the W3 Awards

Following an announcement by the Academy of Interactive and Visual Arts (AIVA), we are pleased to reveal that the BMJ Best Practice App has been named a Silver Winner in the W3 Awards.

The app was selected as a winner out of 5,000 entries received from across the globe, after demonstrating a standard of excellence for user experience, with innovative design and user centred functionality.

“The creativity and quality of this season’s entries surpassed even our grandest expectations. As the digital landscape continues to expand and break new ground, our winners are a testament to the creative capability that makes the internet a true work of art.” said Derek Howard, the director of the AIVA.

“On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we laud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the digital content we view.”

BMJ Best Practice

This crucial clinical decision-making tool is relied upon by over 500,000 medical professionals worldwide every month. The BMJ Best Practice App was developed for leading medical knowledge provider BMJ by software development consultancy Box UK.

Keeping speed and accessibility front-of-mind, Box UK rebuilt the app from the ground up – reducing the time required to download it and its contents by 70% and reducing storage by 60%, as well as making the experience of finding relevant information intuitive, fluid and fast.

Since its launch, the app has received consistently positive user feedback as well as recognition from leading industry bodies. In addition to this latest W3 Award win, the app has also recently been named a winner in the “Best Mobile App” and “Best Global Reach” categories of the WalesOnline Digital Awards, and a Gold Winner in “Best User Experience B2B” and “Digital Change & Transformation” at the UK Digital Experience Awards.

Speaking in response to the news, Box UK’s Managing Director Benno Wasserstein said:

“We’re delighted to see the BMJ Best Practice App honoured at an international level for the quality of user experience delivered. As the app is used to provide information on symptoms and treatments at the point of care it’s vital that this information be delivered not only quickly and accurately, but in a way that’s easy to understand. This latest announcement from the AIVA is a fantastic reflection of its success in achieving this.”

Louise Crowe, Director of BMJ Knowledge said:

“We are thrilled at the news of winning this award. With a vision of helping to create a healthier world, we put our customers and users at the heart of what we do. We continuously consult with healthcare and academic institutions and practising clinicians to ensure that we develop BMJ Best Practice in the way that meets their needs. Winning multiple awards cements just how successful we are at providing the most effective decision support for busy healthcare professionals everywhere.”


About the W3 Awards

The W³ Awards celebrates digital excellence by honouring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

About BMJ

BMJ is a healthcare knowledge provider that aims to advance healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes and value. BMJ Best Practice is a generalist point of care tool particularly useful for junior doctors, multidisciplinary teams, specialists working outside of their specialty and GPs. Structured around the clinical workflow and updated daily, BMJ Best Practice draws on the latest evidence-based research, guidelines and expert opinion to offer step-by-step guidance on diagnosis, prognosis, treatment and prevention.

About Box UK

At Box UK our team of simply brilliant thinkers, consultants and application developers mastermind simply brilliant solutions to the world’s toughest web and software projects. It’s why blue chip organisations around the world, from airlines to car manufacturers, international banks to global charities, choose to trust us with the execution of their digital strategies, from the development of enterprise-level custom software platforms to the delivery of award-winning multi-channel experiences. So if you want an effective, compelling software solution, talk to us.